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UK esports organisation Endpoint CeX have renewed their partnership with gaming supplement supplier Beyond NRG.
The new two-year deal will see Beyond NRG continue to support UK esports and Endpoint CeX with ‘exciting collaborative projects’.
Beyond NRG will also sponsor a bootcamp room at Endpoint CeX’s new headquarters in Sheffield as part of the deal.
Along with media creation involving Endpoint CeX professional players, streamers and staff, Endpoint have been involved in a number of activations with Beyond including the Beyond x CPPS UK Paintball Open, an event featuring esports teams from across the UK such as Excel and Clique, and the Back4Blood launch event supporting Beyond’s Bloodberry flavour.
Beyond NRG has also supported the Endpoint CeX-owned UK & Ireland Circuit over the past year, a Counter-Strike matchmaking hub for UK and Ireland-based players, providing £12,000 worth of prizes. This is a partnership that will continue over the next two years and maintain Endpoint and CeX’s support of grassroots CSGO in the UK and Ireland.
— Endpoint CeX (@TeamEndpoint) March 8, 2022
Peter Thompson, COO of Endpoint, said: “We are extremely pleased to continue to work alongside Beyond, extending the partnership for a further two years.
“As companies we think in a very similar way and our goals align in helping UK esports and pushing to be the best. 2022 is an extremely exciting year for Endpoint and Beyond are the perfect partner to help fuel the Endpoint family.”
Billy Webb, CEO of Beyond NRG, added: “Beyond’s main goal for 2022 is to be the driving force behind shifting consumers’ perception of brain health, mental performance and its importance to overall wellbeing in the esports industry.”
“We are delighted to extend our partnership with a forward-thinking team like Endpoint, who continuously support their players by putting their physical and mental wellbeing at the forefront of all their values.”
Billy Webb, Beyond NRG
Founded in 2016, Endpoint CeX is a top UK esports organisation, fielding teams in CSGO, Rocket League and Quake: Champions.
Beyond NRG is a nootropic, focus and energy supplement crafted to enhance mental performance, launched in 2020.
Find out more and buy Beyond NRG products at www.beyondnrg.com.
Related article: Majority of UK gamers focusing on mental and physical fitness for 2022, finds Beyond NRG, as Superdrug stocks supplement for the first time
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Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.