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Amazon's Prime Day sale returned for an October sequel today – and like the original sale earlier this year, it's packed with thousands of early holiday season deals. If that sounds a little overwhelming for your bargain-hunting brain, fear not. We've had an entire team of tech experts combing through the discounts all day to pick out the best Prime Day deals for you.
Whether you're looking for early Christmas presents or to treat yourself with a tech bargain, Amazon's Prime Day sale in October has served up some impressive price cuts. In fact, we'd go as far as to say that the Prime Early Access Sale is better than we expected.
Naturally, Amazon's own devices have seen some of the biggest discounts, with the lowest-ever prices on the Echo Dot, 4K Fire TV stick and Fire 7 tablet available now. But we've seen some price drops across all kinds of tech, including TVs, air fryers, robot vacuums and tablets.
From half-price coffee makers to record-low prices on headphones such as the excellent Bose QuietComfort 45, it's a great time to buy almost any kind of tech. Below, we've highlighted our pick of the finest deals, based on our in-depth reviews and historical prices. But you can also go off-piste and explore the Amazon deals yourself with our quick links to Amazon's biggest sales categories.
If you're not already a Prime member, make sure to sign up for a free 30-day Prime trial (opens in new tab) to get access. As long as you remember to cancel it before the trial ends, you'll get the next-day delivery and discount benefits below without the on-going monthly fee. Happy shopping!
Prime Day sale in October (US deals)
US Prime Day Early Access Quick Links
- Amazon devices: Echo Dot, Fire TV stick + (opens in new tab)
- Apple: lowest prices on MacBooks, AirPods, iPads (opens in new tab)
- Beauty: top brands up to 60% off (opens in new tab)
- Coffee makers: hundreds of deals from $49 (opens in new tab)
- Fashion: clothes + footwear bargains from $4.50 (opens in new tab)
- Google Pixel: lowest prices on Pixel phones & Buds (opens in new tab)
- Headphones: best sellers, cheapest ever deals (opens in new tab)
- Home: up to 70% off cordless vacs and more (opens in new tab)
- Kindle: save 30% on Paperwhite and Oasis (opens in new tab)
- Kitchen: 25% off Instant Pot, air fryers and more (opens in new tab)
- Security: over $100 off Ring Video Doorbell (opens in new tab)
- Smart home: best sellers, cheapest ever deals (opens in new tab)
- Tablets: loads of tablet deals from just $44.99 (opens in new tab)
- TVs: 4K TVs of all sizes from $99.99 (opens in new tab)
- Vacuums: up to $200 off iRobot Roomba, Shark (opens in new tab)
Prime Day sale in October: Amazon devices(US)
Prime Day sale in October: laptops (US)
Prime Day sale in October: headphones (US)
Prime Day sale in October: TVs (US)
Prime Day sale in October: Phones (US)
Prime Day sale in October: Home & kitchen (US)
Prime Day sale in October: Cameras (US)
Prime Day sale in October: Health & beauty (US)
Prime Day sale in October (UK deals)
UK Prime Day Early Access Quick Links
- Amazon devices: Echo Dot, Fire TV stick + (opens in new tab)
- Beauty: up to 50% off top brands (opens in new tab)
- Coffee makers: Nespresso coffee maker deals (opens in new tab)
- Fashion: tops and shoes for under £50 (opens in new tab)
- Headphones: up to 40% off top models (opens in new tab)
- Home: up to 40% off cordless vacs (opens in new tab)
- Kindle: save £40 on Paperwhite, Oasis (opens in new tab)
- Kitchen: 30% off large appliances (opens in new tab)
- Smart home: cheapest ever Echo deals (opens in new tab)
- TVs: 20% off TV accessories (opens in new tab)
- Vacuums: iRobot Roomba and Shark deals (opens in new tab)
- World Cup: savings on TVs and soundbars (opens in new tab)
Prime Day sale in October: Laptops (UK)
Prime Day sale in October: Computing (UK)
Prime Day sale in October: Phones (UK)
Prime Day sale in October: Audio (UK)
Prime Day sale in October: Kitchen (UK)
Prime Day sale in October: Home (UK)
Prime Day sale in October: Wearables (UK)
What is the Prime Early Access Sale?
The Prime Early Access Sale is taking place on October 11 - 12. It'll be very similar to the usual Amazon Prime Day, but it has a different name to separate it from the regular summer shopping event. This means we'll get a two-day event containing a huge variety of deals for Prime members, which is ideal for early Christmas shopping and beating this year's Black Friday rush.
Why is Amazon running a second Prime Day event? Well, Amazon reported its biggest Prime Day ever in 2022, with over 300 million items sold worldwide across the two-day event. So we can expect to see a similar range of tech reduced to their lowest prices of the year. You need to be a Prime member in order to access these deals, but you can sign up for a free 30-day Prime trial (opens in new tab). As you long as you remember to cancel before the trial ends, you can get the benefits of next-day delivery and all of the deals above without the monthly fee.
How to prepare for Prime Day 2022: our pro tips
Want to know how to make the most out of Prime Day in October? We've collected together some buyer's tips and advice just below based on our own experience having covered this event for eight years now. Some of these tips may seem pretty basic and straightforward to some, but they're definitely not to be overlooked if you're getting a shopping list ready.
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1. Find an Amazon Prime free trial...
Amazon Prime Day is reserved for Prime members only. However, if you've not subscribed in the past, Amazon offers a free trial that you can activate in the lead-up to the event. Just be careful that you time your membership to run over the period of Prime Day. Once Amazon confirms when that is, you can work back to decide when to start your free trial
2. ...but don't rely on it
Last year we saw more retailers participating in similar Prime Day sales in order to steal a little of Amazon's pie. We expect stores like Walmart and Best Buy will run their own discounts over the same period this year, which means you can shop around to find the best Prime Day deals possible. Ultimately, you could find a big saving on exactly what you want outside of Amazon where membership isn't required.
3. Know what you want to buy...
Going into big sales events such as Amazon Prime Day with an idea of what you want to buy is a great place to start. Sure, we all like to do a bit of digital window shopping, but knowing what you're after means you can filter out all that noise, dodge the lightning deals and get straight to the good stuff right away. Take the time now to research the price history of your chosen product, as well as the prices of its competitors over the last year - both cheaper and more expensive versions. With that in mind, you can go into Prime Day knowing for yourself what is a good deal.
4. ...but stay flexible
Even if you know everything about the one product you really want, it's unwise to assume that the particular TV, tablet or whatever it is you're after will be on sale. Your heart may be set on a product but the big day can roll around and no savings are found on it. Does that mean you should give up? No way.
Take all that research you did in the days beforehand to look at similar products. Is there an equivalent cheaper item that's even less for Prime Day, or perhaps that slightly more expensive model is now reduced to a price more in line with your original item? Either way, you could get an even bigger saving or come away with a better product that you would have otherwise missed out on.
5. Get in there early...
When Prime Day begins, you want to be one of the first to check which offers have gone live at midnight - or at least first thing in the morning when you wake up. We don't think that anything is going to sell out in a matter of hours in this early window, but there's definitely a risk that the hottest deals will sell out as the first day goes on. If you see something you really want to buy, get it in your basket right away - you can always cancel the order if you change your mind.
6. ...but check back throughout the event
Just because you've managed to secure your dream deal straight out the gate doesn't mean Amazon is done. New Prime Day deals are released throughout the entire sales window and there are often limited-time lightning deals that may grab your attention. And sold-out products may come back at a later time if you missed out on something big.
How to find the best Prime Day deals
Amazon doesn't always do a great job of promoting the best Prime Day deals. Sure, it will shout about many of its own devices and other well-known products that are on sale, but it's often worth looking beyond these highlighted deals for some even better savings. We do a lot of that searching for you and share our favorite offers right here, but here's some more advice on how to find the best Prime Day deals.
Before the sale begins is a good place to start. In the run-up, Amazon usually has a few offers live that are a tease for the big event. These aren't usually some of the biggest products, but can still be tempting bargains. We sometimes see reductions on its own subscription services such as Audible, Music Unlimited and Kindle Unlimited during this window, making it a good time to sign up.
We also strongly encourage you to keep an eye on Amazon Warehouse (opens in new tab). We often see store-wide discounts of up to 20% across this selection of second-hand, used and open-box products. All items are checked, tested and Amazon-approved before they go back on sale, plus they are covered by the standard returns policy, so you don't have to worry if you run into any issues. Generally, it's an excellent option to bag an even bigger bargain.
Mark is the Cameras Editor at TechRadar. Having worked in tech journalism for a ludicrous 17 years, Mark is now attempting to break the world record for the number of camera bags hoarded by one person. He was previously Cameras Editor at Trusted Reviews, Acting editor on Stuff.tv, as well as Features editor and Reviews editor on Stuff magazine. As a freelancer, he's contributed to titles including The Sunday Times, FourFourTwo and Arena. And in a former life, he also won The Daily Telegraph's Young Sportswriter of the Year. But that was before he discovered the strange joys of getting up at 4am for a photo shoot in London's Square Mile.